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Convergent Thinking Vs. Divergent Thinking: Why You Need Both To Run A Successful Business




Are you more of an innovator or an inventor? These entrepreneurial qualities are needed to run an effective and efficient business.


What Is Convergent Thinking?

If you are a convergent thinker, you are more of an innovator. This conclusion is because convergent Thinking focuses on reaching one well-defined solution to a problem. Also, convergent thinking helps solve issues within the context of available information, facts, and established rules. In other words, we use convergent thinking to find a single best solution to a problem using different established ideas.


What Is Divergent Thinking?

If you are a divergent thinker, you are more of an inventor. Divergent thinking is a thought process used to generate creative ideas by exploring many possible solutions. This thinking typically occurs in a spontaneous, free-flowing manner, think-outside-of-the-box way. In other words, divergent thinking uses strategies that deviate from commonly used or previously taught methods.


How Divergent Thinking Impacts A Company

  1. With divergent thinking, ideas are new and never thought of before.

  2. Divergent Thinking involves more creativity.

  3. Divergent Thinking creates multiple solutions to a problem.

  4. Divergent Thinking helps you make unexpected connections and see things in a variety of different ways.

  5. Divergent Thinking leads businesses to develop new inventions.



How Convergent Thinking Impacts A Company

  1. Convergent Thinking focuses on reaching one well-defined solution to a problem.

  2. Convergent Thinking involves bringing together different ideas to get the best solution.

  3. Convergent Thinking consists in finding the most effective answer to a problem.

  4. Convergent Thinking uses facts and information that is already available.

  5. Convergent Thinking uses established rules and logical reasoning to solve problems.

The easiest way to distinguish between convergent thinking and divergent thinking is -

Convergent Thinking: is similar to having a multiple-choice test and giving a correct answer to a set of questions. However, it does not necessarily require significant creativity.

Divergent Thinking: is similar to creating something out of nothing. Non-conformist people are more divergent.


How Can Convergent Thinking And Divergent Thinking Help Grow Your Business


  1. Divergent Thinking helps businesses come up with out-of-the-box ideas that never existed. Think of inventions.

  2. Divergent Thinking creates lots of new multiple ideas that can help with problem-solving.

  3. Divergent Thinking is excellent for solving abstract issues.

  4. Divergent Thinking encourages innovation in business.

  5. Divergent Thinking promotes originality, open-ended thinking, and agility.

  6. Convergent Thinking helps with quick problem-solving because established rules and facts help you solve a problem.

  7. Convergent Thinking enables you to analyze multiple logical explanations to develop a singular solution.

  8. Convergent Thinking allows you to refine a potential solution to find the required answer.

  9. Convergent Thinking helps with customer care. For example, in the tech industry, think about having a problem with your phone and calling an apple genius to help you troubleshoot your phone.

  10. Convergent Thinking helps filter out and narrow down ideas to the most needed.

In Short, both convergent and divergent thinking are needed in a growing and established company. Therefore, company H/R departments should include tests to determine whether potential candidates are convergent or divergent thinkers. Each soft skill is vital to the growth of a company.

Are you a divergent thinker or a convergent thinker?

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